She has a suitcase for a trusted companion and a vocabulary on her desk; she believes in the power of words and professes the simplicity as guideline. She promotes "empathic" communication, harmonization of intention and interaction; she escapes from classic made and maxims of life.

D. What does it mean to communicate a project like Coverhat?

R. Express its value. Value that goes beyond the simple product or service, but speaks the language of the feeling, of approaching the interlocutor, of a methodology that combines professionalism with humanity.

D. From where do you start?

R. From defining one's own identity. Only by knowing who one is, what one believes in, how one proceeds to give shape to one's own projects is the way paved to tell them. Concreteness and clarity remain the diktat to express its own vision and to engage their interlocutors making them active parts of the Coverhat world.

D. How to gain visibility?

R. Creating experiences. The product or the service must be contextualized, to be correctly understood in all their value and in their potential. Talking and making people talk is the "story" of which they are protagonists, together with the client.

D. Social, web, media: all banned?

R. On the contrary, all of them incorporated but avoiding overexposure. “Less is more” cannot be bad even when it comes to carving out visibility. I like to think of being remembered as those who open the door of communication only if they have something new, useful, interesting to highlight.

D. A communication that works is ..

R. Close and recognizable if we refer to a target looking for immediacy in understanding. Or contradictory, a suggestion for reflection, extreme when one aims at distorting and overwhelming.

Q. What is a project you are working on?

R. Bring curiosity to Coverhat. Our brand is a game of contrasts but also of harmonization: cover refers to the universe of buildings, hat to the fashion world. Contaminations between these two souls can open infinite possibilities.

Q. A project is perfect when ...?

R. It is able to interpret the real needs of the interlocutor, offering him an effective and coherent answer with the soul of the brand.